Attitude And the Level of Consumer Information Towards the Safety of Agricultural Products (Vegetables and Fruits) / A Case Study
Abstract
The study aimed to determine the attitudes of consumers, their level of the information and the classification factors that
influence towards the safety of agricultural products (Vegetables and Fruits) at the purchasing decision through a case study of
workers at the Agricultural Scientific Research Center in the Swaida Governorate/Syria during 2021-2022. The data has been
collected from a simple random sample of 170 observations. The classification factors have identified: Age categories, Gender,
marital status, educational qualification and place of residence. The results showed that the education level has a statistically
significant effect at the level of 0.01 on the overall mean of the attitudes of consumers towards the safety of the agricultural products,
which was estimated at 2.2 according to the three-point Likert scale. The overall mean of the information level towards the safety
of agricultural products was estimated about 2.73 according to the four-point Likert scale, and it differed significantly at the level
of 0.01 with the effect of each of the second age category, gender and the place of residence. The largest percentage of the source
of information about food safety is the Internet, at about 73.5%. 41% of the respondents indicated to the encouragement of home
cultivation and irrigation with clean water, and stay away from using waste water to irrigate agricultural products with a percentage
of 41% as well.
Keywords: Agricultural product safety; consumer Attitude; consumer information level; Likert scale
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